Graphic (redesign) for WSC SPORTS
The Challenge: Complex UX and Limited User Engagement
Graphics 720, a B2B2C product, had great potential but struggled with adoption due to a complex and disjointed user experience.
Users had to navigate multiple steps—choosing templates without live previews, switching between platforms, and waiting for rendering—creating friction and inefficiency
The Solution: Streamlined Integration & Live Preview
To transform Graphics 720 into a high-impact tool, I reimagined the workflow around the Studio, the core platform for all users. Collaborating closely with La Liga and Minhelet Haliga (״מנהלת הליגה״), I identified key pain points and redesigned the system to be intuitive, efficient,
and powerful.
Key enhancements included:
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A Fully Integrated Graphics Tab – Bringing template selection and editing directly into Studio, eliminating friction.
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Real-Time Live Preview – Users can now see instant updates when selecting a team, player, or graphic template, removing guesswork and waiting time.
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Optimized UX for Broadcasters – A streamlined, intuitive interface designed to support both power users and newcomers, ensuring quick adoption.
The Impact: Expanding Reach & Enhancing Usability
The redesign of Graphics 720 transformed it from an underused tool into a powerful, intuitive solution, seamlessly integrated into the Studio.
The results speak for themselves:
✅ 24% Increase in Adoption – More users embraced Graphics 720 after its integration into Studio, making it a core part of their workflow.
✅ Faster, Frictionless Creation – The live preview eliminated delays, allowing users to instantly see their graphics before publishing.
✅ Expanded Access Across Teams – With an intuitive UX and direct integration, more broadcasters—both seasoned professionals and newcomers—could effortlessly create high-quality visuals.
✅ Stronger Partnerships – Working closely with La Liga and Minhelet Haliga, the redesign directly addressed real-world broadcasting needs, elevating engagement and usability.
This shift not only improved user experience but positioned Graphics as an essential tool in the sports content creation process.
